Wednesday, December 16, 2009


This spring I’m opening a pop-up shop in San Francisco. Why San Francisco? Why not Capri, Nice, Cinque Terre or at least somewhere a little warmer? The reason is personal - Tako has family in San Francisco, so it seemed like a nice way to get away while still working.

For the shop, I’m creating a few pieces that are Prêt-à-Porter. The first look just came upstairs from sample room and I threw it on a mannequin and snapped a picture. What do you think? Very Julia-Roberts-wins-oscar-and-wears-vintage-Valentino meets Duchamp’s Wedge of Chastity, meets white icing on a chocolate cake, meets old-fashioned men’s athletic supporter. Now to work on the wrap…

Also - for all of you FB users out there, you can now become a fan just by clicking this link.


Vinda Sonata said...

that swimwear is fab and sexy! combination between black and white borders are really bold and inviting! :)

Rosa said...

I need one like this so bad!!

Nina said...

Hi Serg!

I was so excited to find out that you were a ballet costume designer before! Did you totally abandon that career for swimwear designing? I would understand though, the bikini you just featured is TDF! Seriously!


Anonymous said...

gorgeous darling
love the inspiration
im such a fan of your blog, keep it up
thanks for sharing
and thanks for the sweet comments, ive linked you!


FIAN said...

great swimsuit..

thank for your comment on m blog,,just come again

Valencia Lia said...

Wowww,did you design that? Its so beautiful and I can't wait to see what more you're designing :)

Awwww,thanks so much! It means alot when people do love reading my blog <3

Simply Mel said...

Okay Serg!
You've got my attention! I need to visit your swimwear atelier in SF...we are neighbors! As you may or may not know, I am a huge supporter of small artisans with incredible creative talented flair!
Welcome to the city of fog where I surely hope your swimwear will 'channel' some beautiful warmth to our corner of the world!